Privacy Policy

Philly Roof Find ("we," "us," or "our") operates the website phillyrooffind.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site or use our services. By using the Site, you consent to the practices described in this policy.

1. Information You Provide

We collect information that you voluntarily provide to us when you use our Site. This includes:

• Quote Requests: When you submit a quote request through a contractor listing, we collect your name, email address, phone number, and the details of your roofing project.
• Contact Form Submissions: When you contact us through our contact page, we collect your name, email address, and message content.
• Listing Submissions: If you submit a business listing for review, we collect your business name, contact information, and service details.

2. Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies and similar technologies:

• Device Information: Browser type, operating system, device type, and screen resolution.
• Usage Data: Pages visited, time spent on pages, click patterns, referring URLs, and navigation paths.
• Network Information: IP address and approximate geographic location (city-level).

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and analyze Site usage. The types of cookies we use include:

• Essential Cookies: Required for basic Site functionality, such as session management and security. These cannot be disabled.
• Analytics Cookies: We use Google Analytics 4 (GA4) to understand how visitors use our Site. GA4 collects anonymized data about page views, session duration, traffic sources, and user interactions. Google Analytics uses cookies including "_ga" and "_ga_*" identifiers to distinguish users. For more information, see Google's Privacy Policy.
• Advertising Cookies: Used by Google AdSense and its partners to serve relevant advertisements (see Section 4 below).

You can manage or disable cookies through your browser settings. Note that disabling cookies may affect your experience on the Site.

4. Google AdSense

We use Google AdSense to display advertisements on our Site. Google AdSense may use cookies, including the DoubleClick DART cookie, to serve ads based on your visits to this Site and other websites on the internet.

Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our Site and/or other sites on the internet. You may opt out of personalized advertising by visiting Google Ads Settings.

Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits. You can opt out of third-party vendor cookies for personalized advertising by visiting www.aboutads.info/choices.

5. How We Use Your Information

We use the information we collect for the following purposes:

• Facilitating Quote Requests: To forward your project details and contact information to the specific contractor you selected.
• Responding to Inquiries: To reply to your questions, comments, or feedback submitted through our contact form.
• Improving the Site: To analyze usage patterns and optimize Site design, content, and performance.
• Displaying Advertisements: To serve relevant ads through Google AdSense and measure advertising effectiveness.
• Maintaining Security: To detect and prevent fraud, abuse, and unauthorized access.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

6. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• With Contractors: When you submit a quote request, your contact information and project details are shared with the specific contractor you selected. We do not share your information with other contractors or third-party lead services.
• Service Providers: We may share information with third-party service providers who assist in operating our Site (e.g., hosting, analytics, email delivery). These providers are contractually obligated to use your information only for the services they provide to us.
• Legal Requirements: We may disclose information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, safety, or the safety of others.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy or as required by law. Quote request data is retained for up to 12 months after submission. Contact form submissions are retained for up to 6 months. Analytics data collected by Google Analytics is retained according to Google's data retention settings, which we have configured to 14 months.

8. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include HTTPS encryption for all Site traffic, secure database storage, and access controls for personnel. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access and Correction: You may request access to the personal information we hold about you and ask us to correct inaccuracies.
• Deletion: You may request deletion of your personal information, subject to legal retention requirements.
• Opt-Out of Analytics: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• Opt-Out of Personalized Ads: Visit Google Ads Settings or aboutads.info/choices to manage your ad personalization preferences.
• Cookie Management: Adjust your browser settings to block or delete cookies.

To exercise any of these rights, contact us at admin@phillyrooffind.com.

10. California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information:

• Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
• No Sale of Personal Information: We do not sell personal information as defined by the CCPA.

To submit a CCPA request, contact us at admin@phillyrooffind.com. We will verify your identity before processing any request and respond within 45 days.

11. Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe we may have collected information from a child under 13, please contact us at admin@phillyrooffind.com.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: